As property development continues to reshape urban landscapes, there is an opportunity to incorporate public art into these projects to create a sense of place and community. Murals, in particular, have gained popularity as a way to enhance the visual appeal of buildings and promote a sense of identity and belonging within a neighbourhood.
But why should property developers consider investing in public art like murals?
Here are just a few reasons:
- Attracting Tenants and Buyers: Properties with unique and eye-catching murals are more likely to grab the attention of potential tenants and buyers, which can help speed up the sales or leasing process. A well-designed mural can also increase the perceived value of a property, which can translate into higher sales or rental prices.
- Community Engagement: Murals have the ability to create a sense of pride and ownership within a community. By involving local artists and community members in the design and creation of a mural, property developers can foster a sense of connection between residents and the development, leading to increased support and goodwill for the project.
- Branding and Marketing: Murals can serve as an effective branding and marketing tool for property developers. A unique and memorable mural can help to distinguish a development from its competitors, and can also provide a platform for social media marketing and promotion.
So, how can property developers incorporate murals into their projects?
Here are a few ideas:
Collaborate with Local Artists: Engage with local artists/muralists to design and create a unique mural that reflects the community and the property’s brand. Not only does this create a great platform for local artists to showcase their talents, but there is great power in going local when commissioning public art. Refer to our previous article on the topic here.
Consider the Surrounding Environment: When designing a mural, it's important to consider the surrounding environment, such as nearby buildings and green spaces, to ensure that the mural enhances the overall urban landscape.
Focus on Sustainability: Consider using eco-friendly and sustainable materials when creating murals, such as low-VOC paints and recycled materials. This can help to promote the property’s commitment to sustainability and responsible development.
Beautify Unappealing Areas: Use murals to add colour and vibrancy to blank walls or other unappealing surfaces, transforming them into engaging and visually stunning features that enhance the overall aesthetics of the property.
Partner with a Mural Agency: Partnering with an agency such as ours is a great way for property developers to ensure that their mural project is executed flawlessly. Mural agencies have the expertise to assess the project in full depth, select the perfect artist for the job and ensure that the final mural is not only visually stunning but also aligned with the project's vision and message.
If you're interested in exploring the possibilities of incorporating murals into your property development projects, we'd love to help! Contact us to learn more about our custom mural services and how we can work together to bring your vision to life.
Client: Villawood Properties
Location: Rathdowne Estate
6 Broad Wy, Wollert VIC
Artwork by Giovanna Da Silva
Photos & Videography by AR Film + Photography
MAMAM is a Mural and Urban Art Project Management Consultancy.
We exist to elevate the experience of urban living, and believe in creating the right art, for the right space, to transform peoples experience of their environments. From project and artist management, to creative and art direction - we immerse ourselves in every step of the project in order to create a cohesive experience, and end result for our clients. We are experts in creative direction; understanding our clients vision and dreams, and translating this to our artists. Our decades of experience in the creative space allows us to image, guide and steer unique, captivating, creative concepts for any space, any budget and any scale.
Our services include:
Mural artist management
Urban art consultations
Art project management
Consulting
Located at 539 St Kilda Road, Melbourne VIC 3004
MAMAM services Australia wide